September 4, 2010
Announcing Trips and Tours to Future Travelers


Travel
Quotation

I cannot rest from travel; I will drink life to the lees...
Alfred Lord Tennyson
Ulysses

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Marketing Ideas

Here are a few of the many, many ways that you can use TripCards to improve your business. You'll be limited only by your imagination.

Postcard Recipients ... Your Customers

  • Past travelers
  • Opt-in travelers
  • Mailing lists
  • Promotional signups

Who might you send your postcards to? … any and all the people in your private client database. Your private lists are always secured for your use only. We can maintain a database for you or you can upload your own at anytime. With our free address management tools, you can target specific groups, such as: your clients who have traveled to similar locations, people who are looking for travel to specific locations or in specific styles, public mailing lists, or people who sign up for special promotions.

We believe everyone who travels is a potential recipient. But certain demographics may be the most successful for you, depending on your offering. (Some travel programs, such as cruises or amusement parks or adventure treks, appeal to specific types of travelers.)

Promotions
  • Last minute deals
  • New trips and tours
  • Special event invitations
  • Vacation ideas
  • Seasonal / periodic specials
  • Optional excursions

The variety of promotions that are available to the travel industry with a postcard is virtually unlimited, open for our combined creativity and vision. The key is to capture visually the spirit of the location or activity and build on the recipients' natural inspiration and interest in travel.

With fast turnaround, the TripCards® system supports "last minute" deals very well. As soon as a deal becomes available, it can be delivered to your customers. Or, as new trips, special events, and seasonal programs are scheduled, you can let your customers be the first to know. Or, simply a periodic reminder could provide a hint to the customer of what is possible when they are ready to plan their next trip.

A personalized advertising campaign yields better results than generic advertising. The simplicity of creating a new mailing set allows the sender to also create specific offerings in each postcard. Each set or each card in the set can have its own unique "Promo Code" or unique offering. Plus, the cards can refer to special offers available only online or by contacting the sending company.

Where there's simply more to say than fits on a single postcard, the card can give the recipient a phone number and/or a web page for more information. When people call or visit the travel company's website, new marketing opportunities abound.

Follow-up
  • Thank you cards
  • Group photos and memories
  • Related and "next" trips

When the trip has ended and the travelers have come home, they can return to a postcard of their own. You can connect with them again, to thank them for their business and send your wishes of fond memories. Imagine the pleasant surprise to arrive home to a thank you postcard that includes a fond image of the fun just experienced.

If a group has gone together or if the travelers took an escorted tour, send them photographs of their group, members or leaders, or places they visited. A photograph taken on the trip makes one of the best mementos.

Hopefully, they've had a wonderful time and would consider doing it again. Send them ideas for what's coming up next, while their memories are fresh and enthusiasm is high.

Staying In Touch
  • Trip preparation / changes (groups)
  • "Building the enthusiasm"
  • Seasonal greetings
  • Company announcements

Stay in touch with your customers. Help your customers prepare for their trip. Let them know the latest, important travel details.

As the trip dates approach, you can continue to build their enthusiasm and excitement, ultimately giving them a better experience on the trip and a happier memory. Stay in touch and say it with postcards.

More...
  • "Wish You Were Here"
  • Traveler gifts
  • Postcards you can sell
  • Advertising materials

As we all know, hunting for postcards while on vacation can be challenging, if not time-consuming and expensive. Consider giving your customers a gift to take with them: postcards with beautiful pictures of their destinations. Many hotels give their guests a postcard in their rooms; you'll do the same for their use while away. (Plus, you can label the cards with your company name to reach even more potential travelers.)

Order other quantities (without pre-printed stamps or addresses) to re-sell or use as advertising materials. Hand them out, leave them in public displays, and find new ways to spread the word about your company and travel.