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Marketing Ideas
Here are a few of the many, many ways that you can
use TripCards to improve your business. You'll be limited only by
your imagination.
Postcard Recipients ... Your Customers
- Past travelers
- Opt-in travelers
- Mailing lists
- Promotional signups
Who might you send your postcards to?
any and all the people
in your private client database. Your private lists are always secured
for your use only. We can maintain a database for you or you can
upload your own at anytime. With our free address management tools,
you can target specific groups, such as: your clients who have traveled
to similar locations, people who are looking for travel to specific
locations or in specific styles, public mailing lists, or people
who sign up for special promotions.
We believe everyone who travels is a potential recipient. But certain
demographics may be the most successful for you, depending on your
offering. (Some travel programs, such as cruises or amusement parks
or adventure treks, appeal to specific types of travelers.)
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Promotions |
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- Last minute deals
- New trips and tours
- Special event invitations
- Vacation ideas
- Seasonal / periodic specials
- Optional excursions
The variety of promotions that are available to the travel
industry with a postcard is virtually unlimited, open for
our combined creativity and vision. The key is to capture
visually the spirit of the location or activity and build
on the recipients' natural inspiration and interest in travel.
With fast turnaround, the TripCards® system supports
"last minute" deals very well. As soon as a deal
becomes available, it can be delivered to your customers.
Or, as new trips, special events, and seasonal programs are
scheduled, you can let your customers be the first to know.
Or, simply a periodic reminder could provide a hint to the
customer of what is possible when they are ready to plan their
next trip.
A personalized advertising campaign yields better results
than generic advertising. The simplicity of creating a new
mailing set allows the sender to also create specific offerings
in each postcard. Each set or each card in the set can have its own unique "Promo
Code" or unique offering. Plus, the cards can refer to
special offers available only online or by contacting the
sending company.
Where there's simply more to say than fits on a single postcard,
the card can give the recipient a phone number and/or a web
page for more information. When people call or visit the travel
company's website, new marketing opportunities abound.
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Follow-up |
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- Thank you cards
- Group photos and memories
- Related and "next" trips
When the trip has ended and the travelers have come home,
they can return to a postcard of their own. You can connect
with them again, to thank them for their business and send
your wishes of fond memories. Imagine the pleasant surprise
to arrive home to a thank you postcard that includes a fond
image of the fun just experienced.
If a group has gone together or if the travelers took an
escorted tour, send them photographs of their group, members
or leaders, or places they visited. A photograph taken on
the trip makes one of the best mementos.
Hopefully, they've had a wonderful time and would consider
doing it again. Send them ideas for what's coming up next,
while their memories are fresh and enthusiasm is high.
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Staying In Touch |
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- Trip preparation / changes (groups)
- "Building the enthusiasm"
- Seasonal greetings
- Company announcements
Stay in touch with your customers. Help your customers prepare
for their trip. Let them know the latest, important travel
details.
As the trip dates approach, you can continue to build their
enthusiasm and excitement, ultimately giving them a better
experience on the trip and a happier memory. Stay in touch
and say it with postcards.
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More... |
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- "Wish You Were Here"
- Traveler gifts
- Postcards you can sell
- Advertising materials
As we all know, hunting for postcards while on vacation can
be challenging, if not time-consuming and expensive. Consider
giving your customers a gift to take with them: postcards
with beautiful pictures of their destinations. Many hotels
give their guests a postcard in their rooms; you'll do the
same for their use while away. (Plus, you can label the cards
with your company name to reach even more potential travelers.)
Order other quantities (without pre-printed stamps or addresses)
to re-sell or use as advertising materials. Hand them out,
leave them in public displays, and find new ways to spread
the word about your company and travel.
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